You don't have to be sober. You don't have to be in recovery. You don't have to explain yourself to anyone. This is for the people living quietly in the space between — drinking less, feeling better, and not particularly interested in making it a whole thing.

Something has shifted. In restaurants, at weddings, on the wine lists of places that take quality seriously — the best drink in the room is increasingly the one without alcohol. Here's why that's happening, what's driving it, and what it means for the way we celebrate.

Not all alcohol-free drinks are created for the same moment, and understanding the difference can completely change how we choose what belongs at the table. From grape juice and non-alcoholic cocktails to wine alternatives and dealcoholized wine, each category is made differently, tastes differently, and serves its own distinct ritual and occasion. As the alcohol-free space continues to evolve, knowing what sets these beverages apart helps bring more intention to the way we host, pair, and celebrate. If you’ve ever wondered where Glimmer fits within this growing landscape, this is a clear place to start.

Gifting Glimmer goes beyond the bottle. Whether you’re building a basket, styling cans, or adding those final thoughtful details, we’re sharing simple ways to present Glimmer beautifully — for hosts, friends, coworkers, and everyone in between.

Think of all the people in your life who could use a little sparkle this season — the host, the wellness friend, the hard-to-shop-for one, the mocktail experimenter, the early riser who loves feeling good in the morning. There’s a Glimmer moment for each of them, and gifting it is the easiest way to make their holidays a little brighter.

Just in time for the season of gathering, Glimmer’s sparkle is going portable.
We’re launching our second-ever product — the Glimmer can — crafted for chill nights, festive markets, and wherever your holiday moments take you.
Light, elegant, and ready to pour, it’s the same Glimmer you love… simply easier.

Our very own Janet Helou — Glimmer’s Food Scientist and the mind behind our flavour, clarity, and gentle de-alcoholization — took the stage to share something powerful: why choosing dealcoholized sparkling wine is more than a trend… it’s a lifestyle shift.

From ‘it’s just grape juice’ to ‘it must be packed with sugar,’ the myths are everywhere — but the truth behind de-alcoholized wine is far more interesting (and delicious) than people think.

We’re breaking it all down in our new series: MYTH VS. FACT
✨ What’s real
✨ What’s outdated
✨ And what makes Glimmer so different

Stay tuned — the facts might surprise you.

At Glimmer, we believe true celebration isn’t about more; it’s about meaning.

And sometimes, the most elegant thing you can do is simply — and gracefully — say no.

The party’s changing — and we’ve got the stats to prove it.

Mine & Yours just celebrated 12 fabulous years in style — and if you weren’t there, don’t worry. We’ve got all the sparkling details to make you feel like you were.

Get the inside scoop!

Every host wants their Thanksgiving table to feel special, it’s about creating an atmosphere where guests feel welcomed.

What we pour into our glasses matters just as much. Choosing Glimmer isn’t about what’s missing — alcohol — but about what’s gained: the presence to fully savour laughter, flavours, and family traditions without compromise.

Read more on including Glimmer in your Thanksgiving Dinner.

October arrives with a quiet spark — inviting us to pause, breathe, and reset. The rush of summer has faded, and the glitter of the holidays still waits on the horizon. In this calm between seasons lies a rare gift: the perfect chance to begin again.

Discover why Sober October is the reset you didn’t know you needed.