MYTH VS. FACT: What You Really Need to Know About De-Alcoholized Wine

The world of de-alcoholized wine is finally having its moment — but with any rising trend comes a wave of myths, misunderstandings, and assumptions that simply aren’t true.

At Glimmer, we believe in transparency, education, and elevating the conversation around mindful drinking. So today, we’re breaking down the most common myths we hear and shedding light on the real facts behind de-alcoholized sparkling wine.

Because when you know the truth, choosing to celebrate your way becomes even more empowering.

MYTH vs fact #1:

De-alcoholized wine begins exactly the same way traditional wine does: grown in vineyards, fermented by winemakers, and crafted with intention.
The difference? After fermentation, the alcohol is gently and carefully removed using techniques like the Spinning Cone Column — preserving the aroma, structure, and flavour.

Glimmer starts as premium Californian wine before being de-alcoholized. That means you're tasting real craftsmanship — not juice, not a soda alternative, but wine with the alcohol thoughtfully removed.

MYTH 2: “Alcohol-free means flavour-free.”

FACT: Only the alcohol leaves — the flavour stays.

Many people assume that removing alcohol strips the taste, but here’s the truth:
The signature elements of wine — its aroma compounds, flavour notes, mouthfeel, and sparkle — remain intact.

That’s why Glimmer still smells, tastes, and feels like true sparkling wine. It’s aromatic, crisp, and vibrant, with flavours that shine just as beautifully as its full-alcohol counterparts.

And if you’ve already tried a glass, you know the first sip speaks for itself.

MYTH 3: “Alcohol-free drinks are boring.”

FACT: We’re redefining luxury — no hangover, full sparkle, same sophistication.

Glimmer isn’t about restriction. It’s about choice.
It’s about celebrating with intention.
It’s about having a sparkling glass in your hand — without the compromises.

The alcohol-free space has evolved dramatically, and Glimmer is part of a new era of elevated, design-forward, luxurious beverages for people who want everything except the buzz.
No hangover. No pressure. No watered-down alternatives. Just elegance, flavour, and presence.

Celebrating does not have to mean compromise — and Glimmer proves that.

MYTH 4: “Alcohol-free wine is packed with sugar.” FACT: Many de-alcoholized wines — including Glimmer — are actually lower in sugar.

This is one of the biggest misconceptions, and we’re happy to clear it up:

De-alcoholized wine is not automatically sweeter.
In fact, the majority of premium alcohol-free wines have significantly less sugar than sugary mocktails, sodas, and even many traditional wines.

Glimmer contains less sugar than a typical sparkling wine and is crafted to be crisp, refreshing, and balanced — not syrupy.

And here’s the bonus sparkle:
Glimmer also has 4.4x fewer calories than a generic champagne.

Mindful drinking doesn’t just feel good — it’s better for your body, too.

So… Why Choose De-Alcoholized Wine?

Because you deserve options.
Because you have chapters in life where you crave connection, not intoxication.
Because you shouldn’t have to trade sophistication for sobriety — or vice versa.

Whether you’re celebrating a milestone, hosting a dinner, expecting, prioritizing health, taking a mindful month, or simply prefer waking up clear-headed… Glimmer lets you stay part of the moment without skipping the sparkle.

No myths. Just truth, taste, and thoughtful celebration.

Final Sip

At Glimmer, we’re here to rewrite the narrative — one elegant pour at a time.
If you're curious, exploring, sober-curious, or simply want a sparkling experience without alcohol, welcome. There’s room for you here.