Why a Sober October?
The Glimmer of a New You
October arrives inviting us to slow down, reflect, and press reset. The summer’s hustle has eased. The holiday season — beautiful but often heavy — still lies ahead. It’s the perfect moment for a fresh start.
This month is especially meaningful for Glimmer: we’re approaching one year since we launched at the Glimmer Ball. A year of building community. A year of celebrating connection, luxury, and joy — without relying on alcohol to create magic.
As we honour how far we’ve come, we also imagine what more is possible when we step into clarity, health, and mindfulness.
Why a Sober October Might surprise you
What happens when you give yourself one mindful month without alcohol? You may start to notice calmer mornings… a little more sparkle in your skin… and a wave of other benefits that often follow:
Better Sleep & Energy – Deeper rest, brighter mornings.
Clarity & Calm – Sharper focus, steadier moods.
Wellness Boost – Feel lighter, more refreshed.
More Freedom – Extra time and money for what matters.
Stronger Connections – Fully present with loved ones.
Lasting Change – Habits that can carry beyond October.
Sharing Inspiration
Sober October is an invitation to pause, reset, and discover how much lighter life can feel without alcohol.
Michelle Smith, founder of Recovery Is the New Black, chose sobriety in 2016 after what she calls her “rock bottom moment” in the hospital. Once she stopped drinking, she noticed her energy, skin, confidence, and overall health improve. Most importantly, she states she could finally be “present in her daughter’s life again.” She explains that sobriety gave her a sense of clarity and self-worth she thought she had lost.
Today, Michelle shares her journey through her online community, emphasizing that recovery isn’t about giving something up, but about “gaining everything you were searching for at the bottom of a bottle.” As Sober October begins, her story is an inspiring reminder that one month without alcohol can be the spark for lasting joy, balance, and connection.
That sparkling glass in hand doesn’t have to mean alcohol — it can mean celebration, health, and joy. Glimmer is here for that kind of sparkle.
What Glimmer Brings to Your Sober October
Luxury isn’t about excess; it’s about intention. With Glimmer, you get:
Luxurious taste and design – The sparkle of champagne, without the hangover.
Perfect for autumn moments – From cozy nights to Thanksgiving dinners and festive parties.
Mindful, inclusive socializing – A glass everyone can raise and enjoy together.
Glimmer keeps you part of the moment — never on the sidelines.
Looking Forward & Getting Involved
Stay tuned this Sober October for exciting giveaways and a celebration of our one-year Glimmer Ball anniversary — a year made possible by the incredible community around us. It’s been a journey of connection, joy, and redefining what it means to celebrate without alcohol.
Looking ahead, we’re preparing for an unforgettable holiday season with elegant new releases, thoughtfully designed packaging, and fresh experiences. Let Glimmer be your companion this month — try the pause, feel the difference, and see how one mindful choice can grow into something even greater.
