5 Surprising Statistics That Prove the Party’s Changing

The way we celebrate is evolving — and so is what’s in our glass. From brunches to galas, more people are choosing to sip with clarity and connection. Whether it’s for wellness, curiosity, or simply better mornings, the alcohol-free movement isn’t a trend — it’s a transformation.

Here are five statistics that show just how much the world is sparkling differently.

1. 65% of Party Hosts Now Offer at Least One Alcohol-Free Option

Hosting has become more inclusive. More than half of hosts now make space for mindful drinkers, showing that celebration doesn’t need to hinge on alcohol — it’s about connection, intention, and making everyone feel welcome.

Because a good host knows: the best nights are the ones everyone remembers.

2. Sales of Non-Alcoholic Wine Are Growing 2x Faster Than Alcoholic Wine

From Napa to the Okanagan, winemakers are seeing a shift. Premium alcohol-free bottles — like Glimmer — are carving their place on shelves once reserved for traditional champagne. The message is clear: luxury can be mindful, and bubbles can sparkle without the buzz.

Elegance is no longer about excess — it’s about experience.

3. Millennials Make Up 61% of Non-Alcoholic Drinkers

According to VICE, millennials are leading the sober-curious charge. They’re redefining nightlife and proving that presence is the new power move. For this generation, “fun” doesn’t require recovery — just good company, good taste, and good health.

It’s not about saying no — it’s about saying yes to feeling your best.

4. Over Half of Gen Z “Often or Sometimes” Choose Alcohol-Free Drinks When Socializing

Gen Z isn’t just following the movement — they’re shaping it. Whether it’s mocktails, low-ABV spritzers, or sparkling wine alternatives, this generation values choice, authenticity, and balance. They’re rewriting what nightlife looks like — one Glimmer glass at a time.

They’re showing us that clarity is cool.

5. 54% of Canadians report not drinking any alcohol in the past seven days.

More than half of Canadian adults are already embracing mindful drinking habits — proof that the shift isn’t coming, it’s here. Choosing clarity, balance, and intention over excess is quickly becoming the new standard of celebration.

It’s not about giving something up. It’s about gaining something better.

The Bigger Picture

Luxury is evolving. Wellness is trending — but not in a fleeting way. Choosing when and how to drink is becoming as personal as what we wear, how we move, and how we rest.

So whether you’re fully alcohol-free, exploring mindful drinking, or just reaching for something that feels a little more you — Glimmer is here to celebrate the shift.

Because the best parties aren’t about what’s poured — they’re about how you feel the next morning.